Italian upmarket sportswear brand Stone Island will open a flagship store in Antwerp, Belgium, on the prestigious shopping street Schutterhofstraat at number 8. The new store will be inaugurated at the end of November. It will measure 100 sq.meters, 70 square meters on the street level and 30 more occupying a mezzanine. In the same four-floor palace Store Island will also keep offices and a warehouse that will occupy the remaining two floors. The store will sell the stone Island, Stone Island Project and Stone Island Junior collections.

Stone Island has closed 2014 registering €80 million sales, +13% when compared with 2013 and about €12 million Ebitda (+22% than in 2013).  “Since 2009, after changing the company's strategy, we've registered positive results and growth in all of our markets, including the Italian one,” comments Carlo Rivetti, owner, president and creative directors referring to a +3.5% growth registered in their domestic market. In 2014 Stone Island sold 35% in Italy, 53% in Europe and 12% overseas. Online sales are subdivided among different markets, though if compared with total sales they count for 4%.

US singer Drake posted this image wearing a Supreme sweatshirt on Instagram (source: @champagnepapi)
US singer Drake posted this image wearing a Supreme sweatshirt on Instagram (source: @champagnepapi)
While continuing to expand in their established markets they also want to grow in the US, a market that has given recent positive feedback, especially after the launch of their special collaboration with the iconic American streetwar brand Supreme in the US last September. “The outer jackets of the limited edition collection were sold out very fast via e-commerce,” continues Rivetti. “We also met an unexpected fine tuning with James Jebbia, Supreme’s founder, despite the difference between our brands and past backgrounds. That occasion made us learn that this is the right moment for starting our approach the US market, apart from our 40 historical US clients. For instance, our camouflage Supreme Stone Island jacket that was sold for 950 USD is now sold on eBay at 2,500USD and might reach 5,000USD in one year. Also US singer Drake, after wearing our sweatshirt totally spontaneously on his Instagram on 8 October, he reached 196,000 likes and thousands of comments. That made us think we can profit from such enthusiasm.”