VF Corporation has announced that Steven E. Rendle has been appointed president and chief operating officer and has further been elected to VF’s board of directors. He will report to Eric Wiseman, VF’s chairman and chief executive officer.
In his role as president and chief operating officer, Rendle will oversee all of VF’s business coalitions worldwide: Outdoor and Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. He will also be responsible for VF’s global supply chain and direct-to-consumer platforms. Rendle has been part of the company for almost 16 years. Amongst others, he was responsible for accelerating VF’s brand growth in the Americas, leading the Outdoor and Actions Sport coalition and serving as president at The North Face brand. VF’s largest brands are The North Face, Vans, Timberland, Wrangler, Lee and Nautica.