Andreas Lang has been appointed Sperry Top-Sider’s new Marketing Executive for Germany, Austria, Switzerland and Poland, effective May 1, 2014.
The 28-year-old will direct all marketing measures from the footwear brand’s office and showroom in Munich, Germany.
Lang has gained several experiences in the marketing and footwear business during the past years: Previous to his new position, he was Marketing Manager at Sole Technology and accounted for action sports brands Etnies, Emerica, Altamont and És for four years. Earlier, he was employed as Marketing Assistant for Vans and Reef at VF Corporation.
Andreas Lang: „Our focus is the expansion of our brand presence at the Point of Sale and the targeted consumer approach on all channels. With selected sponsoring activities in the fields of sailing we will strengthen our reputation as a boat shoe original.”