Sioux, the traditional Swabian footwear brand, most well known for its moccasin and Grashopper shoe models, is turning 60 this year. On the occasion of this event, the brand presents itself with a strengthened product and communication strategy.

During the past year, Sioux has invested strongly into its distribution and line development. Now the brand is starting a new communication campaign, which was realized by photographer Kerstin zu Pan in South Africa. It highlights the quality, comfort and style of Sioux shoes and is aimed to push retail sales at the same time. “The more modern and emotional design of the new campaign reflects the changes that we have already conducted in the direction of our assortment. Hereby, we add a likeable, fresh look to our communication which was previously mainly focused on our core values, handicraft and quality”, said Lewin Berner, CEO of the Sioux Group.

To further support its retail partners and attract attention at the POS, Sioux is also running an anniversary lottery. At Sioux’ Points of Sale (POS), customers have the chance to win 60 prizes with a total value of €50,000, including five trips to Porto (Portugal) with an attached visit to Sioux’ local manufacturing plant, five shopping trips to Berlin as well as high-class suitcases, watches and gold barrels. The lottery runs from the end of March to the end of May 2014. It is supported by special POS packages including posters, stickers, displays etc.