In response to market demand, the sixth edition of the Show&Order trade show at its Kraftwerk Berlin venue will present a new ‘Show&Buy’ area for high-end direct sales programs. The new section will include about 25 labels such as Made for loving, No-Na, View, Biancoghiaccio, Zinga, NYLN TIGR and Paul Brown design, all delivering their products in a narrow time frame to meet the lateest season requirements.

“Due to the strong appeal of fashion and the closely timed processes, labels willl find the right conditions for extending the standard order portfolio. We are also striving to create an alternative to what vertical retailers are offering,” says Show&Order CEO Verena Malta. “We provide retailers with real added value and an appropriate concept for the latest market developments”, she added.

An additional offer at the Show&Order space will be a pop-up store which successfully integrates ‘pronto fashion labels’ into an existing retail concept.

Show&Order
Show&Order