The 38th edition of Modefabriek in Amsterdam closed its door yesterday. “Solid” and “satisfied” was the general answer of the visitors and exhibitors on the question how they experienced the tradeshow.

New for this edition at Modefabriek was the menswear platform Style Matters. This new platform introduced brands like Italians Gentlemen, Ted Baker London Men, Aeronautica Militare,  Freedom Day, Floris London, Brooksfield, Nobis, John Smedley e.g. and replaced the Chapter segment, that was introduced two years ago.

Another novelty was the platform Studio, which spotlighted progressive labels like Studio Mulder & Ratna Ho, Stieglitz, Cheap Monday, Bandhu, Carin Wester, dbrand, Gram, Zanerobe, Storm & Marie, Notch, Soft Rebels and Nana Judy.

A new ‘old’ exhibitor at the Blueprint segment was Levi’s. Rutger Koene, marketing manager Levi’s central Europe: “We haven’t been at Modefabriek for the last eight years. But we have decided that it is relevant for the Benelux clients to take part in Modefabriek. We got so much positive feedback the last two days and it is important that our sales team gets in contact with the visitors here.” Levi’s presented their 700 fit system, the commuter collection and Line 8.

Wilco van der Werf, owner of the multibrand store Funkie House in Rotterdam came to Modefabriek because he was unsatisfied with his visit in Berlin: “I only came to Berlin to visit Bright and Seek and these were good tradeshows, but I couldn’t find the right brands for our assortment. Normally I do Berlin and after that there is no need to come to Amsterdam. That was different this time. Minimum wasn’t there and that is one of our major brands.” Debbie van Polanen, buyer at Funkie House: “It is more and more difficult to stick out with your labels when you are a multibrand retailer. Every collection looks the same and it gets harder to differ us from another retailer next door. We have Minimum and a dozen other stores have them in Rotterdam too. I am desperately looking for new innovative brands.”

Speaking of new brands: a few innovative and young denim brands could also be found at the Blueprint area. Futura was one of them. The Dutch menswear brand was founded last year by Anne Bosman and Tom Renema and presented simple but cool denim, shirts and sweaters. A trend that could be spotted everywhere were black and white sportswear inspired looks. Clean silhouettes and sophisticated styles were another trend that was transported through the collections. Forest green, dark blue, brown and black are the colors for F/W 15/16.