Sequential Brands Group has signed an agreement to acquire the Joe's Jeans brand and other related assets for a total amount of about USD67 million. Together with this acquisition, the company also announced the signing of a long-term licensing agreement for all of Joe's core categories with Global Brands Group Holding Limited, one of the world's leading branded apparel, footwear, fashion accessories, and lifestyle product companies.

The brand Joe's joins Global Brands' portfolio of fashion and lifestyle brands. Under the licensing agreement, Global Brands will design, produce, and distribute products across multiple categories including womenswear and menswear. Sequential will oversee the global marketing strategy for key brand initiatives. Brand founder Joe Dahan will continue to lead product design and brand marketing as creative director.

Founded in 2001, Joe's is a casual chic global lifestyle brand ranging from premium denim to handcrafted collection pieces, and from contemporary accessories to footwear. It offers lines for men, women and kids. Joe's is available at upscale department stores and specialty boutiques in the USA. It is sold internationally throughout Europe, Asia, Canada and Latin America at stores such as Nordstrom, Harrods, Liberty, Galeries Lafayette, Le Bon Marché, Printemps and Tsum.

The first range of Joe's products produced in collaboration with Global Brands will launch in spring 2016.
Sequential Brands Group Inc. owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and lifestyle categories including Revo, And1, DVS and Avia.

Global Brands Group Holding Limited is one of the world's leading branded apparel, footwear, fashion accessories and related lifestyle product companies. The group designs, develops, markets and sells products under a diverse array of controlled and licensed brands and a wide range of categories. Among them are Nautica, Juicy Couture and Frye.