Selfnation works with "Italdenim", the first fabric producer who received the Detox Greenpeace Certificate. Besides Mendrisio, the produciton at the tailorings in Bavaria, Germany, will still continue.
The company was founded in 2013 by Andreas Guggenbühl and Michael Berli. The design department is conducted by Sandra Guggenbühl and has its headquarters in Berlin. On the website men and women can enter their body measurements to receive a custom made pair of jeans.