Selfnation founders: Michael Berlil (l.) and Andreas Guggenbühl
Selfnation founders: Michael Berlil (l.) and Andreas Guggenbühl
"Selfnation", the online shop for individual customized and handmade jeans, has a new manufacturing location in Mendrisio in the canton Ticino in Switzerland. According to Selfnation the new site will ensure quality control to a hundred percent standard and a much shorter delivery route to the customers.

Selfnation works with "Italdenim", the first fabric producer who received the Detox Greenpeace Certificate. Besides Mendrisio, the produciton at the tailorings in Bavaria, Germany, will still continue. 

The company was founded in 2013 by Andreas Guggenbühl and Michael Berli. The design department is conducted by Sandra Guggenbühl and has its headquarters in Berlin. On the website men and women can enter their body measurements to receive a custom made pair of jeans.