In a partnership with trading company Itochu, denim brand Edwin has launched E.N.D Edwin and Denim, a new men’s collection available online and exclusively throughout the United States as of now.

Aiming to create a more contemporary expression of Edwin, E.N.D focuses on wardrobe essentials with a timeless and sleek design. The first collection is divided into two design categories: Tokyo Slow, featuring casual pieces like printed hoodies, joggers and jeans, identifiable by a Japanese traditional monogram; and Tokyo Modern, where each piece is emblazoned with a traditional Japanese Mizuhiki marking. The brand’s retail prices range from $39-$189 USD.

Yukata Endo, previously denim designer at Edwin Japan for six years, is now E.N.D’s head of design. Before Edwin, he served as men’s designer at Citizens of Humanity in the US. Former G-Star executive Deepak Gayadin has also been tapped by Itochu NY to create a product and distribution strategy in the North American market.