Supima, the Phoenix-based marketing and promotions agency for ultra premium, U.S.-grown pima cotton, is gearing up for its second design contest for emerging talent in New York City.

Recalling the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld, the contest will give runway exposure to emerging talent while functioning as a design laboratory for its partner mills and licensees. The first contest was held in mid-July of this year.

“We’ve found that there’s an amazing depth of talent out there, and at the same time, there’s more need for it than ever,” says Buxton Midyette, Vice President of Marketing in New York. “Fashion is an industry that, by definition, thrives on innovation.”

The contest begins with an open call at the Thompson Hotel in SoHo on November 20 from 4 to 9 p.m. and Nov. 21 from 10 a.m. to 1 p.m.

Contestants are asked to bring a women’s evening wear sketch, portfolio, résumé, and garment that she/he will have designed and sewn. Entries will be judged in part on how the designer capitalizes on the strength and softness of Supima cotton. There is no entry fee or cost to the contestant.

Approximately 25 finalists will then be given 10 yards of a top-quality Supima fabric to execute their sketch, followed by fittings on professional models. The contest will culminate in a live runway presentation held on January 14 at Gotham Hall in front of an audience of buyers, editors and stylists.