Italian sportswear brand Stone Island by SPW Sportswear Company will open its first flagship store in France in Paris on 316 Rue Saint-Honoré this coming June within Paris Men’s Fashion Week.

The new location with 80sqm will totally be restructured and will develop itself at the street level only and on the store's outer part. It will present a two-store system of shop windows creating a very strong impact on the front store, and will offer the Stone Island and the Stone Island Shadow Project collections.

The new Paris project represents a further evolution of what architecture studio Zeichenweg TM from Heidelberg has already developed at existing Stone Island stores opened in Italy (Milan, Rome and Verona), the UK (London), Korea (Seoul), and China. The project is conceived as a container of apparel items and consists of a floating floor in marine steel (Item) and vertical light elements in glass resin and carbon (Unit) and will be integrated with special innovative solutions that will be implemented at the Paris store only.