According to German consumerism organization, Stiftung Warentest, Enamora, an online shop for lingerie, has the best web shop amongst 13 rated online shops offering fashion or footwear, such as H&M, Zara, Zalando or Otto. Results were generated by the rating of the purchase (60%), with criteria like order handling, returns and customer orientation, as well as the evaluation of the website (40%), looking at product information or handling with user-related data.

Enamora achieved the best results with a final score of 2.0 and especially got good grades regarding product information, order handling and short delivery time. Online shop for footwear and clothing, Zalando.de, was the runner-up with a final score of 2.1, followed by Baur (2.2), Otto (2.3), Neckermann (2.4) and H&M (3.0). The online shops of Zara and Mango achieved the poorest results due to shortcomings in their general terms and conditions and payment transactions.