Spyder has appointed Loredona Venturi its new European Merchandiser. Venturi, in a role specially created for her, will be responsible for identifying and articulating trends in fashion, price points, brands and retailers throughout Europe and communicate her findings to the product team in Boulder, Colorado, USA. Additionally, Venturi will funnel feedback from Spyder’s EU sales agents and distributors to Spyder’s headquarters, so the brand can deliver regionally relevant and compelling product. She will split her time between the US and Europe.

“In our very competitive marketplace it’s more important than ever that Spyder's product be relevant for key European markets. Loredona brings years of experience and insight to Spyder, allowing us to be on the forefront of the European market’s needs,” said Spyder Chief Operating Officer Joe Vernachio.

Venturi’s background includes time at both high fashion and technical apparel brands including Zegna, Gianni Versace, Gucci, and most recently Napapijri where she served in various sales and merchandising roles.

Based in Boulder, Colorado, Spyder distributes its products in over 50 countries worldwide.

—Melanie Gropler