Smiley, the popular smiling yellow face logo brand, is collaborating with Zara, the Spanish retail chain on a new youth-driven collection called Trafaluc.

The new sub-collection offers four 100% organic cotton T-shirts with various interpretations of the Smiley icon.

“We are happy that the Zara team has married our cause,” said Nicolas Loufrani, CEO, Smiley, who added that both companies were pleased to support workers of the cotton manufacturing industry.”

Ten percent of revenues from every Smiley cause continue to go to charities managed by the Smiley World Association since 2005.

—Maria Cristina Pavarini