Bluezone at Munich Fabric Start Precollections, from Feb. 3-5, reasserted its place on the trade show circuit as a powerful meeting place for denim and jeanswear specialists in light of a quiet atmosphere.

Although official figures have yet to be announced, the fair’s organization registered a 1.5% visitor decrease during the first day of the exhibition. Such results were attributed to various reasons. In addition to the general recessionary climate, fairs such as ispo, CPD and Milano Unica ran concurrently with Munich Fabric Start and bad weather delayed the arrival of some international visitors.

Despite the drawbacks, visitors were interested in discovering novelties for the S/S 2010 season and spent time talking to insiders and writing orders. Exhibitors also reconfirmed their intention to continue exhibiting at the event because of the fair’s relaxed attitude, its ability to offer a positive working environment as well as a meeting place for specialized jeanswear industry professionals.

“This fair may be slow but you meet all the right people here,” said Thomas Dislich, CEO Vicunha, who firmly believes in the importance of the fair as a crucial meeting point for German jeans insiders.

Vicunha also recently signed an agreement with a Turkish manufacturer to offer made-in-Europe products that can be produced in faster times and smaller quantities according to the latest trends required by the market.

“Vicunha produces 140 million meters a year but can also offer small quantities according to market needs,” Dislich explained.

Referring to the present market situation, Bossa Marketing Manager Gulperi Erkanli said: “In these times one has to continue developing new products and finding new ideas. It the best one can do can helping the market recover from the present situation.” For this, Bossa has developed a series of new shades of blue, including one characterized by a green-blue shade, a “blue-stay-blue” one and a black denim that becomes blue after washes. It also developed a new linen-cotton mix characterized by a more fluid hand and fresher appeal.

Bogner Jeans, Italdenim and X-Fit Invista Lycra also introduced their newest partnership with Hannover University of Applied Sciences and Arts. Eight students created jeans and tops in stretch X-Fit Lycra to show the comfort, versatility and innovation the fiber can offer denim manufacturers and the jeans market. Some of the styles from the collaboration will be integrated into the F/W 2009-10 Bogner collection.

Among accessories manufacturers, MIC unveiled a new yarn to be used for more visible stitching in jeans – both for cleaner styles and more used and worn-out ones. Newcomer Madeira, a German yarn manufacturer, meanwhile, is specializing in yarns for embroideries and decoration.

—Maria Cristina Pavarini