Skechers USA, Inc. has opened a flagship store at 2/3 James Street in London, located on the Royal Opera House property across from the famed Covent Garden Market.

Designed to infuse the Opera House’s architectural design with Skechers’ retail philosophy, the flagship store showcases sculptured gypsum wall panels and premium solid black oak flooring, as well as signature Skechers looks, including blue florescent acrylic wall displays and table tops, LCD screens, color-changing LED lighting, and light box graphics.

The store carries a wide range of athletic, casual and dress styles for men, women and kids; the Shape-ups fitness footwear collection also features in its own shop-in-shop, promoted with graphic images and four LCD screens playing instructional videos.

“Consumers can’t get enough of this world-famous district because it’s known for having it all – shops, restaurants, architecture, entertainment,” said Michael Greenberg, President of Skechers. “Now it’s also got Skechers, which means that millions of new customers and fans of the brand can enter our world, try on our styles, buy our product, and take the Skechers experience home to their countries.”

—Tim Yap