Sixty Group has acquired the Italian fashion brand Roberta di Camerino (robertadicamerino.com) from its owner Giuliana Coen.

“It is an historical brand, one of the few able to compete with French couturiers,” commented Wicky Hassan, co-owner of the group known for brands such as Energie, Miss Sixty and Killah, as well as for sailwear Murphy & Nye and for the sportswear brands Refrigiwear, Barracuta and Richlu.

“Roberta di Camerino has inspired many designers and owns an extraordinary archive. In recent times, it was considered as a vintage, very cool and sophisticated brand. For this we want to safeguard it and make it become a collection that the younger generations will appreciate,” added Hassan.

Quality and respect of the tradition will be the focus of this re-launch, which will start focusing on bags, the core business of the brand. By end of June for SS09, sixty new bag models, including a new version of the famous Bagonghi style, will be presented to international buyers. The overall operation of the re-launch is incorporating a brand new team whose art director is Giorgia Scarpa -who has worked for Prada and Dior - and CEO Alessandro Varisco, who previously worked for Ferrè and Versace.

Photo: Wicky Hassan