Hoping to expand its presence at the retail level, Sitka Surfboard Corp. is gearing up to open its second store in Vancouver this December. The new store will be located at 1864 West 4th Avenue in Kitsilano, well known for its surf, skate and snow retail in Vancouver.

The store will be the second flagship store to be wholly owned and operated by the action sports brand. In April 2008, Sitka announced a large build‐out with Second Wave in Vancouver that saw half of Second Wave’s space become a Sitka concept store carrying a complete selection of current Sitka soft goods and surfboards.

“We are confident that an additional flagship store will work as an excellent marketing tool for our current retailers,” said Rene Gauthier, co‐owner of the Sitka. “We have already seen this happen on Vancouver Island with our first flagship store where demand for Sitka soft goods has been steadily growing as the Sitka vibe spreads.”

The store will be created with all of the values that Sitka lives by. Built right into the design will be a “living wall” storefront in addition to the sustainable building materials used to create rack and display systems. There will also be spots for showcasing local artist’s works as well as a community message board for upcoming cultural events.

Sitka was launched on the west coast of Canada and collaborates with artists, surfers, skaters and those who share the same passions to produce an active lifestyle brand. The majority of the garments are made with organic cotton, while a selection is produced using bamboo as a sustainable, fair‐practice alternative.

—Melanie Gropler