Best known for its quality, well-fitting men’s and women’s denim apparel, Silver Jeans is launching its first ever consumer print ad campaign for the fall 2005 season. The brand chose Teen Vogue as its exclusive media partner, with ads breaking in the August 2005 issue.

Shot on location in Palmdale, California, with rising star models Lindsey Lockwood and Ted Kraus by veteran fashion and celebrity photographer Scott Miller, the ads feature a modern interpretation of denim’s rebellious roots and showcase key, directional pieces from the fall 2005 collection.

Until now, the company had relied on word of mouth promotion for the brand, which continues to be sold in department stores nationwide including Nordstrom, Von Maur, Carsons, Dillard’s and Marshall Field’s, as well as specialty chains in North America such as The Buckle. Price points range from $52-80 for the line.

Silver Jeans is now injecting over a million dollars into its fall campaign. In addition to print ads, the company will pursue trade ads, retail promotions, cause-related marketing, public relations and grass roots initiatives. Silver Jeans is expecting to boost its print effort in Spring 2006.

“Taking the first step into consumer advertising is an exciting time for Silver Jeans,” says Michael Silver, President of Silver Jeans. “We’re confident that we’ve found a likeminded and strong media partner in Teen Vogue.”

Silver Jeans’ ads will be featured in the August, September, October and December/January issues of Teen Vogue magazine.