For the fashion industry, China is no longer just a place of production, but a sales market with great purchasing power. But gaining a foothold in the new market is not a waltz and needs to be well planned in advance.

Comprehensive information about the topic “Business in China” shall be rendered during the 1st China Fashion Business Conference, which is hosted by Sportswear International together with Textilwirtschaft and Fashion at the headquarters of Deutscher Fachverlag in Frankfurt am Main on October 30, 2012. Representatives of well-known fashion brands from different market segments (such as Antony Morato), trade show makers (such as Novomania) and explicit China experts will have their say and explain in lectures, discussions and with the help of various different business models and best practice examples, how entering the Asian mega market works.

More information can be found at sportswearnet.com/china2012

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