Milan-based show White Milano has closed its doors registering 20% more buyers (+15% from abroad and +5% from Italy) compared to the September 2010 edition. The show that took place Sep.24-26 in the Zona Tortona area (see also our show preview) registered a total of 16,200 visitors of which 12,202 were buyers and 600 registered press.

Massimiliano Bizzi, founder of White Milano, commented: “Thanks to everyone’s involvement, Milan has returned to be the pulsating heart in the world providing a prestigious and lively image. We are especially proud of the appreciation we received from foreign buyers.”