White, the specialised trade show dedicated to research women's apparel and accessories held in the Zona Tortona area between Feb. 25 and 27, 2011, hosting 346 exhibitors (30% foreign visitors), has registered a total of 15,311 visitors. The show was visited by 11,036 buyers (11% more than last year's edition) and by 2,983 foreign visitors (8% more than last year edition), as well as 793 journalists.
The total amount of participants could be even higher by about 2,000 more people considering the side events White had organized in the city hosting simultaneously Milan Fashion Week (see our review here). In fact, the special event Daad Dantone/Gustav Lins, a unique fashion show of designer Alessandra Marchi, hosted inside a metro train and a party at Palazzo Giureconsulti - all of which was organized by White - attracted quite some additional insiders and visitors.
"The increase in international buyers demonstrates that - despite difficulties - we took the right path to become a great collection point of ideas and international events connected to the fashion world and contemporary culture," commented Simona Severini, General Manager White.
"I want to thank Milan city for the organization, as well as the Italian fashion chamber," added Massimiliano Bizzi, President White. “We all worked together with the aim to provide an emotional and enthusiastic impact on the events organized within the Fashion Week."