Touch! neoZone and cloudnine, the Pitti Immagine salons for the women’s collections organized on Via Tortona in Milan Feb. 25-27, registered 8,000 visitors, and thus an increase in visits of 14%. The three days of intense work for the exhibiting companies presenting 176 collections were attended by over 7,000 buyers from more than 50 countries, up by 14% compared to the previous winter edition (6,150 in March 2010). Amongst the 8,000 visitors were 6,100 Italian buyers, which reflect a significant increase over the last edition, while the number of foreigners remained stable with more than 900 international buyers.

“Our investment in scouting and research has brought excellent results,” says Agostino Poletto, Vice Director General Pitti Immagine. “Our companies worked constantly and saw orders coming in on all three days. Buyers at Touch! neoZone and cloudnine found innovations and interesting ideas for fashion ranges in their shops, with collections featuring strong content and creative accessories, like those showcased at cloudnine, which has become the benchmark for the world of accessories. This increase in Italian buyers is an important signal, which allows us to glimpse the long-hoped-for recovery in domestic consumption. We are also satisfied with international attendance because we saw representatives of the most important shops and experimental boutiques worldwide."

The best performance from foreign markets was achieved by Germany, Spain, Austria, Russia, Hong Kong, China and Taiwan. The top 12 countries saw Japan still in the lead, followed by Spain, Switzerland, France, Germany, Greece, Austria, Belgium, Russia, the United States, Hong Kong and Great Britain.

The show also hosted the special project The Green Closet, promoted by the British Consulate General and UK Trade & Investment, with a preview at Touch! neoZone and cloudnine of an exclusive selection of young British labels that follow an ‘eco fashion’ approach to products.

A special presentation of “Una nuova moda italiana” (a new Italian fashion), the latest book in the Mode series by the Pitti Discovery Foundation and Marsilio Editori Publishers, was well-attended, too. The book is about the fashion designers who are the protagonists of the new Italian fashion wave.

For a selection of brands at Touch! neoZone and cloudnine, as well as the presentation of their collections, continues online on e-pitti.com, the online fair and marketplace project set up by Pitti Immagine and FieraDigitale, which put together a special dedicated to their collections to launch the showrooms that will be online for all exhibitors of the next summer editions of Pitti W and Touch! neoZone and cloudnine.

Some of the top boutiques that visited the event included: Al Fatina (Arab Emirates), Antonia (Italy), Baycrew’s (Japan), Beams (Japan), Biffi Boutique (Italy), Browns (Great Britain), Bugatti (Arab Emirates), Cashmere & Silk (Russia), Daniel’s (Germany), Donne (Italy), Frauenschuh (Austria), Galeries Lafayette (France), Gaudenzi Boutique (Italy), Gente Roma (Italy), Gio Moretti (Italy), Harvey Nichols (Hong Kong), Helme’ (Italy), Isetan (Japan), Itochu (Japan), Jofre 1929 (Spain), Joyce (Hong Kong), Leam (Italy), Marubeni (Japan), Mitsui & Co. (Japan), Neiman Marcus (United States), Nick & Sons (Italy), Peter Elliott (United States), Rail So Magazine (Italy), Ratti.