The 16th edition of the fashion trade fair CPM Moscow, organized by Igedo and Messe Düsseldorf, on the Expocenter fairgrounds in Moscow, ended yesterday (Feb 21-24) with excellent results. More then 1,350 fashion brands from 30 countries presented their f/w 2011/12 collections on a space of 42,000sqm (last year 40,000) to 18,400 professional visitors (compared to 17,200 last year). CPM Project Director, Christian Kasch, was very satisfied and outlined that the show “registered an increase in nearly all areas but this positive trend is particularly evident in the Premium area which was fully booked for the first time boasting 70 exhibitors and 100 brands.”

Another sector of the show to mark an important growth was the CPM Kids which more than doubled its exhibitor numbers compared to those present at the summer event in September of 2010. The exhibition space for the children’s wear also expanded, occupying, besides the usual hall 2.2, also hall 2.3. But this was not the only change regarding the fair layout: The usual positioning of national exhibitors, such as French or Turkish, moved from their usual areas to other pavilions, in order to provide better accommodation for Russian participants and other, less numerous delegations such as Austria, Denmark, Finland and others. The catwalk area also moved to a more spacious hall providing better visuality for the visitors to see collections by exhibiting brands and the CPM Designerpool, the program of sponsoring and promoting young Russian creative talents which this year presented six designers.

According to organizers, the new layout was well accepted: "The good frequency in all areas has shown that the new disposition of the national participants was positively received by both exhibitors and visitors," said Christian Kasch. The general mood of exhibitors was also positive: “We saw a good number of our usual clients and also made plenty of new contacts during the fair,” said Raimondo Pegoraro from Italian Euromondo, representing in Russia and CIS countries such brands as Rifle, Gas, Met, etc. “We are confident that our perspectives on this market are excellent”.

Great success was also achieved, as always, by the CPM business program which was organized by the Russian Fashion Consulting Group together with Reinhard Döpfer, Managing Director of the International Textile and Fashion Marketing Consultants (ITTM). “The Russian fashion market is recovering steadily from the crisis, opening wide perspectives for the business,” said Döpfer. “The trade fairs have an important role to help fashion companies to create the right strategies for doing business on this market. Thus, the business seminars within CPM Retail Forum can provide a helpful instrument for future development of the fashion retail in Russia”.

The 17th edition of CPM will run Sep. 5-8, 2011.