The upcoming edition of White Milano happening between Sep.24-26, 2011, in Milan’s Zona Tortona area, will host 355 companies, a record figure, according to Massimiliano Bizzi, founder and president of the show. Amongst participating companies there will be 248 Italian companies and 107 from abroad. “We scout and present companies that offer innovative products because this is what the market is looking for," explained Bizzi. "Our last edition was attended by 15,000 people including 3,000 buyers from abroad. Our selection of brands and companies attracts buyers though we would like that more people from abroad are returning to Milan and spend their time for doing research here as they did in the past."

With having this aim in mind, different initiatives are being organized aimed at presenting the best of Milan city’s art and inspiration, Italian small to medium-sized brands (most of which are designed and produced in Italy) and interesting labels from abroad. Together with retailer Antonioli, for instance, a special edition bag by US designer Alexander Wang was launched, called the “White Pony Rocco Bag”, a white pony-studded model that has been exclusively produced for Antonioli in Milan and Selfridges in London.

White Milano will also present a special collaboration between Boglioli and Japanese designer brand Kolor inside Milan's historical location Biblioteca Ambrosiana with all sales being donated to a charity organization supporting Japanese children affected by the natural disaster in March. Another art masterpiece, the enchanting Cappella Portinari inside the Sant'Eustorgio Church, will host the “Six Talents for White" performance dedicated to six emerging fashion talents.

As usual, the show will host “Inside White”, a section featuring 26 debuting designers, and its “Basement selection” of 16 highly creative international brands, plus different exhibitions and events. Inside the “Superstudio MyOwnGallery”, located next door to White Milano, “Energheia" will take place which is dedicated to small textile sculptures as part of the 21st edition of the contemporary art exhibition Miniartetxtil held in Como since 1991.
White Milano Conferenza Stampa
White Milano Conferenza Stampa