Last night in New York the glitterati donned their best to celebrate the launch of the Rootstein New Generations ( line and reissue of its Pat Cleveland mannequin.

Hosted by the company’s divisional director Rita Conde and the implausibly stunning Cleveland and her equally attractive children, the launch threw together a bevy of famous names that were only just upstaged by the motionless stars of the exhibit.

During 1960s Britain, when the country first began to shine in the heady fashion scene, Adel Rootstein revolutionized apparel merchandising with her mannequins, and for the first time brought the beauty of the runway into retail.

In the ’70s Rootstein sculpted Pat Cleveland into a groundbreaking mannequin that changed the standards of the industry. Catwalk superstar Cleveland was the first of many fashion beauties to have their figures immortalized in such a fashion.

Other models whose forms has been replicated by Rootstein include Twiggy, Erin O’Connor, Jodie Kidd, Karen Mulder, Dianne Brill (pictured), Marie Helvin and Yasmin Le Bon.

All are included in the exhibition, as well as fascinating behind-the-scenes photographs of the company’s rich history as it celebrates its 50th year. Also on show are beautiful illustrations from luminaries including David Baily, Helmut Newton and Lord Patrick Litchfield.

This original exhibition runs at the Adel Rootstein gallery for approximately two weeks (according to traffic) and will be climaxing with the launch of the Icons collection in London this September.

Adel Rootstein Gallery, 205 West 19th Street, New York City, USA