Scoop (, the NYC-based specialty boutique retailer, will debut its fourth and largest store in New York City today.

Carrying women’s, men’s and children’s apparel, the new 10,000-sq.-foot (929-sq.-meter) flagship is at 473-475 Broadway between Broome and Grand Streets in SoHo.

The store’s women’s offerings include apparel by 3.1 Phillip Lim, Helmut Lang, Marc by Marc Jacobs and Norma Kamali, among many others, as well as exclusive collections from the likes of Paige Premium Denim, Anna Sui and Lela Rose. Its men’s selection includes Rogan, Theory, Neil Barrett, Ever and PRPS, among others.

The store has grown into a national chain of a dozen stores since co-owners Stefani Greenfield and Uzi Ben-Abraham founded it in 1996