S.Oliver is about to open two pop-up stores with their urban sub-label S.Oliver Denim, one in Berlin and another in Amsterdam.

The Berlin pop-up will open today with the start of the Berlin Fashion Week, on a space of 100 square meters, featuring several activities that are all about the denim lifestyle. Simultaneously, the pop-up in Amsterdam will open on a space of 80 square meters. For a short period of time, a limited T-shirt and denim collection with modern prints and washes will be available at both stores.

Both stores are connected through various events, local artists and musicians, as well as a joint city-day.

"Our first two S.Oliver Denim pop-up stores in the metropolises Berlin and Amsterdam are a manifestation of the new umbrella brand of S.Oliver," explains Reiner Pichler, CEO of the S.Oliver Group. "The stores are a special starting signal for the urban sub-label."

S.Oliver Denim pop-up store Berlin
Oranienburger Strasse 87-89, 10178 Berlin
opening period: January 19 - March 25, 2015

S.Oliver Denim pop-up store Amsterdam
Hartenstraat 15, Amsterdam, North Holland 1016CB
opening period: January 23- February 24, 2015