Effective October 1, 2013, the supervisory board of Adidas AG will appoint Roland Auschel (50) to the executive board. Roland Auschel, currently chief sales officer multichannel markets, will assume responsibility for global sales on a board level.

In addition to his role as CEO, Herbert Hainer will remain directly responsible for the group’s largest market, North America. Michael Stanier, chief sales officer consumer direct and Harm Ohlmeyer, Chief eCommerce Officer, will report directly to Roland Auschel.

Roland Auschel joined the Adidas Group in 1989 as strategic planner. During his 23-year career he has held senior management positions on a local, regional and global level, including business unit manager, key account manager Europe, managing director market central (Germany, Austria and Switzerland) and head of region Europe, Middle East and Africa Adidas Group. Roland Auschel has held the position of chief sales officer multichannel markets, since July 2007.