Riders by Lee has recently launched the Heavenly TouchTM Denim, a mid-rise jeans innovation that provides the softness and comfort of yoga pants. To make this happen, the fabric construction is brushed in- and outside to create a knit-like soft feel. The Heavenly Touch denim is an innovative slimming stretch fabric which, according to the company, fits all body types and could be worn without bagging out at the end of the day.

Joyce Markwell, vice president of merchandising for Riders by Lee: “In the past few years, we’re seeing that the denim market is now competing with leisurewear and knits, such as yoga pants and leggings. Heavenly Touch denim is the result of that trend and the desire for softness.”

Heavenly Touch is available in skinny leg and boot cut styles. Classical qualities of Riders by Lee jeans such as a tummy-control panel and no-gap waistband are also present in the new line. All styles retail for around $20.

Riders by Lee’ is a brand that belongs to the American fashion company VF Corporation.

All Heaveanly Touch styles retail for around 20 dollars
All Heaveanly Touch styles retail for around 20 dollars