Freiburg-based urban womenswear label Rich & Royal continues its retail expansion throughout Europe with two recent store openings: an own-operated shop in Bregenz (Austria) and a shop-in-shop space within the Alsterhaus department store in Hamburg (Germany).

The store in Bregenz opened on July 16 and has a surface of 81sqm. Altogether, Rich & Royal operates nine mono-brand shops in cities like Berlin, Vienna and St. Petersburg and it currently sells around 40% of its merchandise outside Germany. The SS16 collection was exhibited at Berlin’s tradeshow Premium recently and it’s strongly influenced by 70s fashion, featuring flared denim, fringes on both jackets and tops and also striped cardigans.

Besides the mentioned 23sqm shop-in-shop at Alsterhaus, which kicked off last June, the brand just inaugurated another one at Munich’s department store Oberpollinger last Friday.

Rich & Royal shop-in-shop at Hamburg's department store Alsterhaus
Rich & Royal shop-in-shop at Hamburg's department store Alsterhaus