“This is a very unique fair. I like it! Here, I can find small collections, eye catchers, which enable me to surprise my customers and to differ from other shops,” says Elfriede Roth, owner of Mode Kirch in Wangen , Allgäu (Germany). And this seems to be the predominant opinion of the visitors of Show & Order in Berlin’s Kraftwerk. Here, on more than 10,000 sq. m, they can find over 250 labels (womenswear as well as numerous accessories) with which they can top up their range of products.

Shearling wool jacket by Ravn
Shearling wool jacket by Ravn
At the same time, the exhibitors feel comfortable about being here as well: “We like this small fair. Here, we are more visible than at larger events," states Kim Hyldahl of Mos Mosh. The Danish company intends to expand further on the German market. Thus, they enjoy that numerous German buying agents of large retailers such as Breuninger, but also many owners of individual multibrand stores attended this fair in Berlin Mitte.

Katrine Ravn, designer of the correspondent collection, thinks much of Show & Order, too: “We have been on the Premium before and the routes were much more complicated there. In contrast, everything is clearly arranged here, everybody sees you!”  As a fur vendor with a very young, fashionable look, the Scandinavians feel especially at ease on this fair: “Here, we stand out; that’s excellent!”

Primarily, Barbara Reis was visited by German buying agents, but the designer and her team welcomed several potential buyers from the UK, France, Switzerland and Austria as well. Regarding the three show days in Berlin's Kraftwerk: Show & Order has already become a major platform for German buyers and is also getting more and more important for European womenswear retailers in general.

Studded denims by Mos Mosh
Studded denims by Mos Mosh
Popular label: Mos Mosh

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