Kebab print at Les Benjamins
Kebab print at Les Benjamins

Seek continued transmitting that positive family-like vibe across the democratically designed trade show grounds during its second edition at Arena Berlin, this time showcasing even more (around 300) brands from the upper casual segment. Next to its regulars, Seek hosted some really interesting new entries such as Harmony Paris (the brainchild of former BWGH designer David Obadia), London-based swim shorts turned lifestyle brand Orlebar Brown or Istanbul-based Les Benjamins, who previously exhibited at Premium. “We were looking for an environment where the brand fits better, with other contemporary streetwear labels,” explained Zohaer Majhadi, the brand´s marketing director. Another newcomer was 2014-founded Belans Berlin. Drawing inspiration from Berlin’s art scene, the premium casualwear line is fully produced at a family-owned manufacturer in Italy. Outdoor sandals brand Teva aimed to strengthen its current trend appeal by exhibiting products of its lifestyle range only.

Several brands enhanced their ranges by non-clothing products: Frisur Clothing introduced a vase (whose design is also reflected in the apparel collection), ATF from Nürnberg added a super-sized diving bag to their range of refined sportswear, Airbag Craftworks showed a sea shell-shaped air mattress and Ucon Acrobatics extended its successful bag range.

Dickies
Dickies
In terms of major fashion trends, the fusion of sportswear and tailoring, texturized garments and layering continued to be key topics. British preppy looks with subtle ‘70s references are clearly celebrating a comeback at the numerous UK exhibitors at Seek including Fred Perry, Ben Sherman, Farah Vintage or Original Penguin.
The trend: Urban soldier -it was difficult to find a collection missing a range on military-inspired and/or camouflage-printed styles (Dickies, Alpha Industries, etc.). Mostly, its classic green version dominates.

The top: Knitted polo shirts

The bottom: Next level ‘dressy’ swim shorts (such as seen at Orlebar Brown or the belted James Bond-like designs at Fred Perry)

The footwear: Converse All Star Chuck ’70s – the re-crafted version featuring a higher rubber foxing, changed toe cap and stronger stitching is currently enhancing the sneaker classic with some new coolness, especially in its low-top version

Pastels for men at Farah
Pastels for men at Farah
The print: Drawing inspiration from unexpected places and things, Les Benjamins showed some original Turkish-inspired prints including a doner kebab print

Key colors: while the current season is being dominated by black and grey hues, pastel tones of blue, green and even pink were seen in several SS16 collections.

The fabric: Reversed sweats

Men´s street style at the show: Black is (still) back. Monochromatic looks in black were widespread among the show visitors, often in the shape of longline t-shirts with joggers or shirts with Bermuda shorts. A touch of color comes through accessories like caps, hats and sneakers.

Most popular give-away: Denim ‘mend and sew’ kits at Levi’s Vintage

'Men in black' at the Black Kaviar booth
'Men in black' at the Black Kaviar booth
Atmosphere at Seek
Atmosphere at Seek