No other tradeshow in Berlin reunites such an eclectic mix of collections and brands like Premium, ranging from contemporary streetwear and sportswear to high-end collections. All in all, the show hosted 1,000 companies and 1,800 collections from Wednesday to Friday. Despite that the majority of visitors were German, also buyers and insiders from all over Europe attended: mainly from the US and Asia (especially Japan and Korea). Optimism and enthusiasm is the mood pervading halls and corridors, despite uncertainties about the future of the Euro and Greece. “In general, buyers have lower budgets to spend on fairs” explains Patrick Stupp, CEO of womenswear label Rich & Royal. However, this brand scored almost a two digit growth on the number of orders during the last ordering season. “We grew a 50% only last year, thus we feel blessed,” continues Stupp. Also located on the outside area of the show, brand Einstein & Newton awaited visitors in a truck-booth, providing a barbecue. From a t-shirts-only label, the young brand has expanded its product portfolio within the last seasons into a full-range apparel collection for men and women. “E&N has developed to a brand for high-quality retailers that place us near names like Tiger of Sweden or Drykorn, which are exhibiting at Premium as well,” says CEO Mario Lipovac in regards to the tradeshow choice.

For all those who missed the show, here´s a sum up with the most interesting highlights and broader trends for SS16.

'70s flares by Nine in the Morning
'70s flares by Nine in the Morning
Denim – Normcore is over
Denim was everywhere - not only offered by denim specialists, but also by most sophisticated and upmarket womenswear and menswear brands. Authentic and vintage, aged, ribbed and mended as seen at Reign Italia and Dondup. Joe’s Jeans bets on bell bottoms, studs and mending. Over-embellished jeans completed with golden applications, studs and jewel-like elements - as seen at Robin's - are another not to be missed trend. Worth seeing are also the creations of young label Nine in the morning, dominated by laser-printed, extra-flared and striped styles. All garments are produced in Italy.

Best denim innovation
Joe's jeans launched a new jeans model with invisible pockets through which one can recharge one's iPhone.

Zoe Karssen
Zoe Karssen
The ‘70s inspiration becomes even stronger
For womenswear: short and long bottom-front denim or suede skirts and fringes decorating jackets, sweaters and footwear. On men, bowling shirts are a rescued style from this decade.

Outer jackets
Military styles decorated with applications and embroidered as seen at Canadian and Blonde No.8. Colmar presented a series out lightweight summer jackets redesigned as reinvented motorbike down perfectos added with asymmetrical zippers, neoprene and paper effect nylon.

Luxury sportswear
Sporty pieces will remain key within casualwear collections: skirts with drawstring waist, glossy silver track dresses as seen at Zoe Karssen or baseball jackets on suede like the ones of Wood Wood.
Fyodor Golan
Fyodor Golan

Best newcomer: Fyodor Golan
With such an astonishing collection, there was no surprise to find out that UK label Fyodor Golan was awarded with one of the show’s recognitions: Premium Young Designers Award SS16. Craftsmanship, love to detail, unusual material mixes and funny prints characterize a sporty-chic collection in mainly fluorescent colors.

Footwear trend
“Shoendals”: a hybrid between classical summer sandals and conventional winter shoes where some parts of the fabric are simply cut off to let the feet breathe. The trend also works for sneakers.

Best accessory
The wood watches of brand Kerbholz

The no-go
Orange apparel. From time to time, you could come across some pieces in this difficult color that only 1% of earth’s population might be able to wear without looking tacky.

Ikkii
Ikkii
Einstein & Newton
Einstein & Newton
Kerbholz
Kerbholz