Nice booth: Dreimaster
Nice booth: Dreimaster
Full house all day long. The Panorama fair was a big success and at the end of three busy days the fair established itself as a serious business platform. The mainstream market has found its market place in Berlin. More than 50,000 visitors from 96 countries (mainly from Benelux, Scandinavia, UK, Ireland, Poland) came to Panorama, a plus of 20 %. And for the next season CEO Jörg Wichmann is going to expand the space. Despite the difficult season buyers and brand representatives were optimistic. Instead of small talk, business and new collection concepts were the focus. All important buyers were seen and the atmosphere was like meeting a big fashion family. Of course, the fair was benefitting from Bread & Butter’s cancellation. But Panorama did a great job. Exhibitors and visitors were very happy with the excellent organization.

Broadway
Broadway
Labels in the spotlight: Colorado Denim, Broadway, Fritzi aus Preussen, Kling

Most crowded booth: Camp David, Buona Vista, Timezone

Fashion/denim trend to watch: Jogg-jeans, high waist, gentlemen look, fake fur and wool

Fashion item: dark beard, tattoo, destroyed jeans and camouflage

Best retailer statement: Fritz Knapp, New Yorker: “We are down to earth. Only facts are counting.”

Statement Jörg Wichmann, CEO Panorama: “We are happy. Panorama was a big success.”

Nicest brand presentation: booth of Dreimaster from Hamburg, authentic nautical style, two floors