Corridors were busy at the current edition of Bright, especially the first two days (Mon-Tue). The show has really left its core skate roots and fine-tuned its exhibitor portfolio: while the ground floor hosted a lot of young and bold streetfashion brands (Cayler & Sons, Criminal Damage, Drmtm, Hype), the first floor showcased many long-term Bright regulars (Vans, Nixon, Iriedaily, Burton) and the second floor was the most prestige one with names such as Carhartt, Staple Pigeon, The Hundreds or Undefeated. A lot of big names were newcomers or re-entries to the show, many of them being former exhibitors of Bread & Butter. “We moved to Bright as there was no other alternative for us within the current fashion shows landscape,” explains Paolo Plozza, member of the Carhartt sales team. As positive aspect he indicates the atmosphere and the crew. Also Thomas Gebka, head of sales at Reell, was very happy with Bright once again. “We exhibited at several European trade shows last season but decided to focus on Bright only this season as it’s simply the best trade show for us.” “This was the best winter show for ages,” confirmed Dennis Kipp who is a Bright regular with Rough Distribution (Brixton, Emerica etc.) for many years.

Abandon Ship t-shirts
Abandon Ship t-shirts
But smaller labels as well were satisfied with the outcome of the show. “Streetwear fashion stores were here and got interested in our products,” so Viktor Telégin, CEO of Swedish accessories brand Cheapo. Sara Navarro, art director of Spanish footwear label Wau, benefited from the high attendance of German visitors and other European countries like Italy, as their aim is to expand outside of its domestic market. Thomas Martini, one of the Bright founders confirmed a 50% share of foreign visitors, with visitor numbers generally being higher than at the last winter edition – an unusual occurrence. “I don’t have the feeling there are less buyers in the city of Berlin than usually due to the loss of Bread & Butter – at least not in our segment. Maybe some of them just shortened their visits to two instead of three days,” Martini said. He also attested some further well-known brands to be interested in exhibiting at Bright. But to host those, Bright will once again have to move location. “We do need something bigger”, confirmed co-founder Marco Aslim. No fixed location was spotted or confirmed yet, but the show organizers intent to have more space – also for quiet zones, art installations etc. for their 10th birthday in summer.

Cheapo watches
Cheapo watches
Favorite labels: British brand Abandon Ship presented a fantastic range of printed t-shirts; Wrung with its range of sheepskin jackets; Criminal Damage thank to its marble-patterned sweaters

Best accessories: Cheapo watches

The macrotrend: Sportswear garments transformed into all-situation outfits and dominating the brands´ offering. Actually, this homogeneity makes it sometimes difficult to distinguish products among different brands and means in some cases a rather poor originality and diversification in the streetwear offering.

Highlight sneakers: Reebok

Nicest brand presentation: Carhartt WIP seduced the visitor with an installation composed by three TVs, right in front of the stairs at the third floor.

Carhartt WIP brand booth
Carhartt WIP brand booth