Bright, Berlin’s trade show for streetwear and board sports, has presented itself as today’s role model of trade fairs: international, emotional with interesting brands, looks and people. “The image of this fair has changed – it is no longer a meeting point for boardsports labels, it has rather become more and more a trade fair for urban and streetwear brands,” says Ramona Zetsche from Roccawear, who joined Bright for the first time. Mike Hellier of Santa Cruz adds: “Compared to the UK shows, which are pretty small, local and often made by about five or six distributers presenting their labels, Bright is an international marketplace. It is amazing and there is nothing like that.”

Not only Thomas Schebesta from Champion emphasizes the internationality of Bright’s exhibitors and clients. So it is no surprise that English is the most heard language at booths and in the hallways. Even buyers who deal with different clients and target groups in their stores such as Hagemeyer in Minden use this fair as a pool of information and inspiration: “We are not here to see a specific label, we came here to see new themes, looks, presentations. That is inspiring,” says buyer Kirstin Pape. And isn’t it this what a fair is all about?

Best-of list:
Must-have item: bomber jacket
Roccawear
Roccawear


Most seen look: woolen indoor heads and beards
woolen indoor heads and beards, credit: Bright
woolen indoor heads and beards, credit: Bright