Even before the news about the streetwear trade show being acquired by the Premium Group aired on Friday, Bright already demonstrated how things are going to work in the future of trade shows: building up bridges and generating synergies with other platforms in order to grow together. Bright’s move to Arena Berlin –neighboring casual contemporary trade show Seek- has been hugely positively received. Even if most Bright exhibitors reported that they haven’t spoken to many non-regular Bright buyers who might have passed by the show spontaneously due to its close proximity to Seek, everyone involved (including exhibitors, buyers and press visitors) benefitted from the easy exchange, which was often conducted in the beach-like chill-out area between the two halls.

Jogger fit denim by Backyard Cartel
Jogger fit denim by Backyard Cartel
“They [both shows] could be even more connected”, says Joost Schwiebbe of Reell Jeans and this could become a reality now that Seek and Bright have the same owner. However, the Bright organizers highlighted to preserve their show’s streetwear/skate identity and atmosphere in the future.

Bright came about with a strong sneaker offering with nearly all big players (or their skate lines) present. Reebok’s latest models got good reviews and Fila showcased some monochrome re-interpretation of their classic basketball shoe which will finally kickstart the ‘90s brand’s fashion comeback. Trend-wise, all-black or black-and-white sportswear looks are still prevailing in many collections including Diamond Supply, Drmtm Clothing, Beastin’ and the super large Criminal Damage offer. An alternative comes in the form of creative and colorful all-over prints shown by many of the younger, trend-conscious fashion brands.

Men’s tops generally grow longer – and even less fashion-forward brands such as Iriedaily included versions in their collections. Bomber jackets and cuffed or jogging pants in all materials are amongst everyone’s topsellers.

Best booth: Converse entertained booth visitors with skateboarding videos and by exhibiting its sneakers in royal glass boxes in the context of the brand’s “Made by you” campaign

Fun installment: UK label Hype brought some gambling to the fairgrounds with a claw machine

Waffle-fabric at King Apparel
Waffle-fabric at King Apparel
Discussable trend: Will bright pink celebrate its comeback in menswear? (Look for Champion’s super cool pink vintage sweatshirt)

The tops: long-line shirts

The pant: joggers in all materials, cuts and silhouettes. A comfort and sport-affine product that customers like bike-riders really appreciate.

The headgear: caps in all shapes, colors and makings, including cool suede caps by Reel, or statement snapbacks by LRG.

The footwear: sneakers with cutouts (as seen at Fila or Reebok, for instance).

The bag: bold and colorful printed backpacks (as seen at Spiral or Mi Pac, for instance).

The print: Aztec prints (such as at Jaded London) still going strong!

The fabric: Waffle-fabric (for instance seen at King Apparel) applied on t-shirts, sweatshirts and hoodies with wide cuts.

Best non-fashion product: Jason Markk’s sneaker cleaner and stain repellant.

Converse booth at Bright
Converse booth at Bright

Aztec prints at Jaded London
Aztec prints at Jaded London

bold backpacks at Spiral
bold backpacks at Spiral

Statement caps by LRG
Statement caps by LRG

General atmosphere at Bright
General atmosphere at Bright