Lovely to speak to: Nigel Cabourn and Drew Holmes
Lovely to speak to: Nigel Cabourn and Drew Holmes
Bread & Butter’s ‘Back to the Street’ event did not have much to do with the streets, but would have found a better description in ‘back to family business’. The light and cozy interior of the Bread & Butter offices, centrally located at Münzstraße, allowed for a familiar atmosphere, making it easy to get into conversation with exhibitors and visitors. Nigel Cabourn appreciated this: “I am very happy to be here. It reminds me of showing in a hotel room in New York back in the days!”
Around 40 labels found a space on the two office floors. Of these, names such as Cabourn, K.O.I. or Herrlicher filled a bigger room, whilst smaller, often accessories-oriented labels hosted their products on a few square meters only. The attendance was mixed. While some brand rooms often looked empty, others were satisfied. Aki Tuncer, Knowledge Cotton Apparel: “I have been meeting great and big customers, and they have so much more time and leisure here than during former Bread & Butter editions! They are also surprised by the brand mix, this is like a gourmet store.”

Stripes and texture at Knowledge Cotton Apparel
Stripes and texture at Knowledge Cotton Apparel
The outcome of the “I want BBB” / “ Rest in peace BBB” voting boxes, which trade show boss Karl-Heinz Müller put up on the grounds remains to be seen, but a lot of support for the show could be seen. Mark McGuire, owner of the A good Man store in Berlin (among other things), stated: “After all that happened, it is a statement that I am here as a retailer today. A downfall has to hurt, but it is important to get up again and continue. I would be happy if Bread & Butter is continuing in any form, Berlin is missing its draft horse. It is annoying for buyers if there are too many small shows. They have to sharpen their portfolio.” A similar opinion was expressed by Christopher Bartsch of the Conleys online store, who came to Berlin for two instead of his usual three days. “With the lack of Bread & Butter, seeing all my brands has gotten very time- and effort-consuming. I went to Pitti in Florence, Premium, Seek and different showrooms. Especially BBB’s L.O.C.K. and Fire Department is missing and I miss my favorite trade show!”
Some of the brands relied on a two-way solution: Campus had a room at the Bread & Butter offices but also ran a pop-up showroom/store, K.O.I was present at Seek and BBB – “but that is not a long-term solution”, explained Tony Tonnaer of K.O.I. Jin Kim, former L.O.C.K. product manager at Bread & Butter stated: “We do have a new concept in the making, but nothing is to be revealed yet.”

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Topic of talk: the future of BBB and the voting boxes for that cause

Nicest encounter: Nigel Cabourn

Best innovation: Freitag’s F-Abric clothing

Busiest room: Knowledge Cotton Apparel

Extra highlight: Only show with free (and very good) coffee!