After three days of presenting, the exhibitor’s mood at Greenshowroom and Ethical Fashion Show at Berlin's Postbahnhof was good. Still, some of the exhibitors come along with wishes for the upcoming seasons. “We missed new customers”, claims Oliviero Buscemo, head of sales at denim label Goodsociety. “We expected more from the large fashion stores.” He also has the feeling that the exhibition did not attract as many visitors as before. “The variety of exhibitions in Berlin is huge, perhaps the people simply do not have the time to visit us. Nevertheless, we had a good time here”, Buscemo says. In contrast to this, Bekt van Son from the jeans label Mud Jeans states: “I feel that the exhibition is growing. The visitors are very interested in our designs and concepts.”

Oliviero Buscemo and Mirco Marzola, Goodsociety
Oliviero Buscemo and Mirco Marzola, Goodsociety


Indeed the designers came along with creative and innovative ideas: London based designer Teako Ohyama, co-founder of Japanese label Inheels, creates jewelry from bombshells and bullets collected in the former war zone of Cambodia. “There’s a group of people who enters the no-go zone and collects them, and we thought we could make something of it”, explains Ohyama. The result is beautiful gold jewelry including necklaces, rings or bracelets; prices start at £40.

Jula Holtzheimer and Anna Bronowski from Jan ‘n June already presented their third collection at the Greenshowroom exhibition. Among other thing, the two designers use recycled fishing nets and recycled polyester for their clothes. Their collection is minimalistic, sporty and chic at the same time, and ingenious cuts and muted colors dominate. In addition, the prices are affordable, trousers start at €30. “For us, the exhibition was a success”, the two explain. “Sustainable fashion gains more and more interest. It’s a naturally grown part of the industry. We were very pleased to see that not only retailers from sustainable shops visited our booth!”

Jewelry made from bombshells and bullets
Jewelry made from bombshells and bullets



All in all, the exhibition has once again underlined that sustainable fashion doesn’t have to be boring eco-clothing. Step by step, the broad mass of people interested in fashion understands it and also deals with it. This is also proven by the many discussions and panel debates the organizers of the tradeshow arranged which were very well accepted by the visitors.
Black dress by Tytti Thusberg
Black dress by Tytti Thusberg

The trends: flared jeans, high-waist cuts and culottes could be seen everywhere – goodbye skinny! In addition, platform sandals are very popular, preferably in colors such as white and silver.

The highlight:
Finnish Designer Tytti Thusberg from the label Slowbag inspired with her flawless strapless black leather dress: The dress consists of recycled leather from numerous black pocket calendars. On a closer look, one can even discover engraved year dates.

The accessory: Although the trend is already a few years old, tote bags and gym bags still seem to be popular: not only the exhibitors but also the visitors came along with many chic versions of the bag, completely in line with the exhibition's credo of sustainability.

The hair style: Buns and half buns were THE current hair styles everyone was wearing (male and female). Regarding the windy weather in Berlin, this also came in very handy.

The colors: Although most of the labels presented their spring/summer collection for 2016, the color range was quite dark: black, grey and navy as well as silver and earthy shades prevailed.