Known for its gallery-like approach in fashion retail staging, the Comme-des-Garçons international retail arm Dover Street Market (DSM) has moved within London to a new location in 18-22 Haymarket. “I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos; the mixing up and coming together of different kindred souls who all share a strong personal vision,” said Rei Kawakubo, creative director at Comme des Garçons and responsible for the new location’s design.
Located in a building erected by Thomas Burberry over a century ago, Kawakubo left the original ceilings, windows and central staircase connecting the three shop floors untouched. Assortment-wise, the gallery-like store features the usual eclectic mix of up-and-coming sportswear designers like Gosha Rubchinskiy and other well-known streetwear connoisseurs like Nike or Palace Skateboards together with luxury and contemporary names like Raf Simons, Alaïa, Dior, Gucci and Rick Owens. Brands with dedicated spaces were given the freedom to design them as they saw fit.
DSM Haymarket uses no false ceilings or down lighting (second, ground and basement levels). Rei Kawakubo designed as well the lighting that is clustered around cross beams on the 1st floor and entitled Frozen Waterfall.
Besides the London Haymarket location opened last Saturday, Dover Street Market has two further locations in Tokyo and New York, plus one franchise operation in China – I. T Beijing Market.