Recently Umdasch Shopfitting opened its ShopLab in Oberentfelden, Switzerland. The new concept space presents the entire shopfitting value chain on a total space of 1.000 sqm.
Its concept is based on partners – from interior designers to retailers - renting and branding their own exhibition space which should be changed twice a year to stay innovative and close to the market. Currently one partner is EuroDisplay that presents the latest products and current trends in visual merchandising on its own exhibition space. The company Umdasch appears as the host to receive visitors and to coordinate appointments.
Andreas Küssner, general manager of Umdasch Schweiz, illustrates the draft: “The ShopLab is designed to inspire retailers and architects and to present innovations. It provides solutions for the whole value chain of retail concepts”.