True Religion has opened the doors of a new retail concept. Located in London on Carnaby Street the 2,505 square feet location will be the brand’s first international flagship store.
The retail concept at Carnaby is centered around the brand’s denim bar that showcasing styles for men and women. The bi-level location features an omnichannel approach. The brand aims to merge the benefits of e-commerce with the in store shopping experience, with less product on the sales floor and digital support through iPads and touch screens as well as the new Band technology to access product from around the world.
“Carnaby’s rich history of music and fashion connects to the core of the True Religion brand. Home to the best boutiques from across the globe, we are excited to open our flagship location in this historic, pedestrian shopping area. The store design and customer experience will be the first of its kind in the Carnaby location. Simultaneously, we will launch truereligion.com/uk as a digital complement to our established presence in the UK marketplace,” said CEO John Ermatinger, who joined the company one year ago.