Stutterheim, the young Swedish brand famous for its rain coats and accessories has opened its second retail store in New York City, the first brand outpost in the US. “As the US is a very important market for us that continues to grow, opening our own store in New York feels like a natural next step for the brand. Most importantly we will be able to show everything we do in one space,” said marketing director Johan Loman. The 25-square-meter store is located in Nolita’s neighborhood and follows strictly the Scandinavian minimal design aesthetics: undecorated white brick walls and simple metal clothing racks emphasize all the products. It was born out of a collaboration between Stutterheim’s art director Andreas Bergman and designer Grant Blakeslee at the Bobby Redd agency.
Besides New York, Stutterheim has another recently-opened flagship store in Stockholm (Åsögatan 136) –opened after outgrowing the original location a few doors down– alongside the official webshop.