Norton Clothing, the brand drawing inspiration from heritage motorbike clothing, launched by the Pepe Jeans Group this summer, has opened its second retail outpost in London, more concretely in the Soho district.

The store aesthetics are close aligned with those of Norton Clothing’s first own retail store in Barcelona, opened last March and reliably imitating the look of a car repair shop: Brick walls, non-slip metal floors, perforated tool holder panels as well as working tools and tires as key decorative items.

A spokesman confirmed that the brand has plans to open further stores in other European cities, but no concrete projects are in the pipeline yet.

Norton Clothing store in Barcelona.
© Norton Clothing
Norton Clothing store in Barcelona.

Norton Clothing store in Barcelona.
© Norton Clothing
Norton Clothing store in Barcelona.


Norton Clothing
47 Beak Street
London W1F 9SE
UK