One of the stores already opened on Maryleborne High Street on the 8th of October, the other one is to open on King’s Road in November.

The new store in London’s shopping destination Marylebone High Street, close to Oxford Street, offers 90 sq. meters of commercial surface on a single floor, while the one on King’s Road in Chelsea measures 59 sq. meters, also occupying a single floor.

Store front of the Liu Jo store in London

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Liu Jo opens first store in the UK

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The interior design is based on a minimal store concept to emphasize the appeal of the products displayed. The collections sold at both stores include Liu Jo Black Label, Gold Label, White Label, Blue Denim and Les Plumes de Liu Jo as well as accessories, shoes, eyewear and fragrances. The Liu Jo Sport collection will only be available in the bigger Marylebone store.

Liu Jo store
© Liu Jo
Liu Jo store

The store openings in London complete the Italian brand’s strategy of strengthening its presence in Europe, following new stores in Amsterdam, Munich and even three in Paris.


Liu Jo store in Marylebone:



Liu Jo store in Chelsea: