Hydrogen has opened its first US flagship store in 6 Prince Street, Nolita, New York.

This new boutique, aiming to resemble a cozy closet of anyone’s home, adds up to the already existing 13 worldwide stores including flagships, direct monobrand stores, shop-in-shops in top stores and prestigious department stores such as Daimaru, Lafayette and Mitsukoshi.

Hydrogen first US store in New York
© Hydrogen
Hydrogen first US store in New York

The luxury sportswear brand sells 27% in Italy and 73% abroad with Japan and Korea as best performing countries of 2016. This year also marked their debut in Arabian Emirates, Asia while it has reinforced itself in Central Europe.




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Alberto Bresci, designer and founder of Hydrogen, explained how the brand has developed itself in the last years: “Born in Italy, raised in Japan, settled in USA. My aim is to further expand in this market, too.

 

Hydrogen first US store in New York
© Hydrogen
Hydrogen first US store in New York