The Mallorca-based footwear brand Camper has opened its first two CamperLab flagship stores in London and Paris that complete the offer of the already existing 7 standard stores in each city.
The new stores represent the essence of creative director Romain Kremer’s vision for the brand, who has been with the brand since 2014. The design is characterized by a clean, contemporary, urban vibe that should mirror the design approach and visual aesthetic of the products. Both stores house a more definitive selection of styles as well as CamperLab exclusives.
“Our store strategy and retail selection depend on the location but this is the first time that we offer a retail experience like this with a product selection that reflects the future creative vision of the company – some of which can only be bought in those Lab stores”, as the company announced.
In line with the new concept, an additional CamperLab store is about to open its doors in New York this spring.
Next to the CamperLabs, the brand operates 400 stores worldwide.