Cross Jeans inaugurated a new brand store in Berlin last week, featuring both the men’s and women’s apparel collection and two denim walls with the jean proposals for the fall/winter’16 season.
The shop is located in the Wilmersdorfer street, one of the arterial pedestrian roads of the Charlottenburg district and surrounded by other mid-segment brands. It presents a new design that was very concrete-driven for another one where white brick walls as well as wooden racks and floor are the main traits. “We try to keep the store design as simple as possible and keep the product upfront so people can easily shop,” told us Elyo Nasi, sales director Europe at Cross Jeans.
Cross Jeans runs another store in Mitte, which is set to close its doors due to the expiration of the renting contract by the end of this year.
Also a few days ago, the brand opened an own retail location in Łódź, Poland. All in all, Cross Jeans operates 22 stores in Poland including monobrand- and franchise shops.