Things are stirring in central Stockholm, particularly in the fancy quarter of Bibliotekstan (Library Town). Clog purveyor Swedish Hasbeens opened a spacious store on Jakobsbergsgatan at the end of April, contributing to the street’s newfound identity as something of a Swedish showcase. Our Legacy, Nudie Jeans, Sandqvist and Elvine have all moved in, and sneaker brand Gram recently joined them. The label’s second Stockholm store serves up the entire men’s and women’s offering of premium “hybrid sneakers”, which stylistically bridge the gap between street style and smarter expressions. The bright and slightly futuristic space, which spreads over 77 sqm, has been designed by Gram in collaboration with Jenny Askenfors of design studio Bofink, which also counts multibrand concept Sneakersnstuff to its roster of clients.

Gram Shop
© Gram Shop
Gram Shop

Meanwhile, Stone Island opened its first store in Sweden on Mäster Samuelsgatan in December 2015. Having chosen a prime spot, the shop has four display windows facing the street. Step inside, and you’ll find Stone Island and Stone Island Shadow Project collections presented over two floors, spreading across a total of 200 sqm. Marc Buhre of Heidelberg-based architecture studio Zeichenweg TM is the man behind Stone Island’s retail design concept. Functional in feel, the Stockholm store’s neutrally colored walls are offset with anthracite mirror panels, oak furnishings a concrete floor. Incidentally, Stone Island now counts Chanel among its new neighbors – the French fashion house chose Stockholm for its recent Nordic flagship debut.


Stone Island

Mäster Samuelsgatan 2

111 44 Stockholm


Gram

Jakobsbergsgatan 6

111 44 Stockholm

Swedish Hasbeens

Jakobsbergsgatan 6

111 44 Stockholm